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October 19, 2023
Spotimize announces debut at IBA Bakery Fair, START UP AREA, sponsored by Puratos.

  • Spotimize is the newest AI image-recognition service, tracking in real-time in-store patisserie and bakery shelf performances.

  • Developed through a collaborative partnership between industry leader Puratos and leading AI-expertise company MarketLab, Spotimize empowers bakery and patisserie businesses with real-time insights, optimizing shelf management, reducing waste, and enhancing customer experiences.

  • Spotimize will be showcased to the public for the first time at the renowned IBA Bakery Fair in Munich, starting from October 22, 2023 at the START UP AEREA, sponsored by Puratos.

  • During Spotimize's current startup phase, the service will be available to a limited number of customers in selected countries



Spotimize, born from the synergy of Puratos' industry expertise and MarketLabs's cutting-edge AI technology, is set to redefine the way bakery, and patisserie chains, operate their stores. Through advanced AI algorithms and strategically placed in-store cameras, Spotimize delivers real-time, granular insights into shelf management. Bakeries can now optimize their inventory, minimize waste, and enhance customer experiences, setting new standards of shelf excellence.


Introducing a groundbreaking, one-of-its-kind service, Spotimize revolutionizes bakery management. Spotimize utilizes in-store cameras tailored to recognize each customer's product range. These cameras capture multiple snapshots of the shelf daily. The data is processed by advanced AI algorithms, identifying items, gaps, and limited shelf life products. This information is then accessible through a secure cloud-based dashboard, providing daily updates on shelf performance. This streamlined process offers bakery owners precise insights, enhancing their shelf management strategies effectively.

Today, Spotimize offers a trio of insights, seamlessly harmonizing your shelf management: 1. Share of Shelf Insights, ensuring optimal shelf utilization, breaking down space product by product. 2. On Shelf Availability Insights, discovering where to restock and which products trigger customer frustrations, turning out-of-stock challenges into opportunities. 3. Waste Insights, pinpointing items with a one-day shelf life, revealing when and where they meet their unfortunate fate.


Jan Willem Groen and Joris Schrauwen, project managers of Spotimize share their vision on Spotimize, stating: "Each store has its unique rhythm. Some wrestle with waste, others battle out-of-stock frustrations. You’ll find that your store teams use Spotimize to fine-tune their shelves daily, aligning perfectly with your planogram. Meanwhile, head offices finally have the missing data to decipher the secrets of the top-performing stores and spreading the best practices among the lesser performing stores. With Spotimize's predictive modeling, we're inching closer to a future where shelf mysteries are a thing of the past.

In the fast-paced world of bakery, adapting to the future is key. “At MarketLab, we recognize the power of AI technology to revolutionize how businesses operate. Our advanced AI solutions have already been embraced by major retailers, transforming their strategies and enhancing customer experiences. Bringing this expertise to bakery and patisserie chains is not just a move; it's a necessity. The intricacies of managing bakery shelves require a nuanced understanding, and AI offers the precision and efficiency needed to decode these complexities”. Says Piotr Wardaszko, CEO at MarketLab.



Spotimize's Debut at IBA Bakery Fair

Spotimize is already first introduced in Poland, where first customers are embracing its insights. As the service gains momentum, Spotimize announces its global debut at the STARTUP AREA, sponsored by Puratos, at the renowned  IBA Bakery Fair in Munich, starting from October 22, 2023. Given the nature of Spotimize current start-up phase, for the moment, Spotimize will be limitedly available for selected customers in selected countries only.



About the partnership Puratos and MarketLab:

Puratos is an international group offering a full range of innovative products, raw materials and application expertise to the bakery, patisserie and chocolate sectors. MarketLab stands at the forefront of technological innovation as a software company specializing in AI technology and advanced computer vision systems, combining forces, they make the latest, most advanced AI image recognition capabilities available to bakery and patisserie store chains. It shows their combined commitment to help these businesses excel in a highly unpredictable and rapidly evolving market.

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